Coroprate accounting Essay Example | Topics and Well Written Essays - 1000 words

Coroprate accounting - Essay Example This is due to X being the holder of 60% of Y’s share capital despite not taking part in management. This is because corporate ownership can exist without an investor taking part in the day-to-day management of another company. This can also be backed by the concept of corporate governance. Corporate governance principles dictate that ownership and management must be separated and no party should be allowed to participate in both (O’Bryan 133). This is why in virtually all public corporations the directors and the shareholders are different people. On the date of acquisition, Carol ltd. will recognize the contingent liability at its fair value, that is, $20,000. This means that it will be credited at Carol ltd. books at $20,000. When the liability eventuates after acquisition, it will be removed from the books of accounts by debiting the contingent liability account. This will be matched with accredit entry in the bank (cash) account, which depicts a decrease in assets as

BRAND MANAGEMENT & RESEARCH Essay Example | Topics and Well Written Essays - 2500 words

BRAND MANAGEMENT & RESEARCH - Essay Example Brand name and image of the company is so important and its implications are so far reaching that it cannot be ignored. It explains the fact that why managers today put so much emphasis on positioning and branding the organization. This paper aims at studying the effectiveness of the brand â€Å" UGG† with special reference to the three major criteria brand value, brand image and brand positioning. Brand is a connection between brand owner and the customer. So this paper aims to analyze the effectiveness of brand from the perspective of both. The strengths and weaknesses of the brand will also be analyzed. UGG  ® The history of UGG  ® registered trade mark of Australia began in 1978, when Brian Smith, a young surfer, introduced his sheep skin boots in California and became popular among surfers. It was acquired by Decker’s outdoor corporation in 1995. In the next couple of years product line grew to include two boots, four slippers, and a few casuals. It was only in 1998 that UGG  ® came in the list of the world’s finest footwear. UGG  ® was positioned as the high end luxury product and brand and a matching appropriate marketing and distribution strategy was adopted. This high end product, symbol of luxury and comfort, soon started expanding beyond Australia and beaches of California. In 2003 it was named brand of the year in footwear news. The brand promise of UGG  ® is accessible luxury. Their products fit into the everyday life of the customers. Their products are fashionable, comfortable and yet attainable and that explains their philosophy. The target customers are those people who value luxury, comfort and highest quality footwear. The quality is ensured by using the highest quality of leather, suede and world’s finest sheepskin. Their mission statement is â€Å"UGG  ® Australia markets the premier brand in luxury and comfort.† UGG has their concept stores in North America, Europe and Asia Pacific. Apart from that they have their own authorized retailers and authorized online retailers almost all over the world (UGG, 2011). Brand Value Today’s world is flooded with brands. We have witnessed the branding of almost everything around us including people. Even places, institutes, events, literally everything is branded. The list also includes intangible products such as cyber brands. Building brands is not enough because it not only raises expectation and demands from the customers but the brand has to live up to the promise (Parameswaran, 2006). Same is true for UGG brand that now represent the sheep skin boots in over 100 countries. Ugg has been the generic name for sheepskin boots in rural Australia and New Zealand since 1920’s. In this globalized world where businesses and consumers are separated, brands act as an important communication tool. A brand is an aura that surrounds any product or service and creates the differentiation criteria for the customer from the competi tors by communicating the benefits of the products and services. UGG represents luxurious and quality sheep skin shoes etc. Brand communication which emphasizes on the holistic nature and brand value takes into account all the communication channels and the audiences. In this model CEO is the ultimate brand manager, who also defines the long term strategic direction of the brand. It is the job of the brand manager to ensure the closest match between customer expectations and the band promise. It is the unique balance and the

Sport and Leisure Identities Essay Example | Topics and Well Written Essays - 2750 words

Sport and Leisure Identities - Essay Example Thus, the classes are not as distinct as they once were, their nature more developed along consumerism that provides an equalizing element to the nature of choice. While social class and related issues of gender and ethnicity still have powerful influential context for the individual, consumerism also plays a role in the way in which choices about leisure time and sports activities are concerned. Despite the highly influential consumer society that presents equalities of opportunities to the classes, in the end it is still the nature of what is presented as an opportunity, in combination to how a community has developed their identity around leisure and sports that will have the greatest influence on the choices that are made by the individual. Spectator sports, in particular, create large communities of followers that can be explored for the way in which their social class relates to their choices. Social Class The social class systems in Great Britain were originally based on finit e criteria that placed people into social groups according to birth, occupation, and accomplishments. These social groups were finite in that once inside a specific group, even though most often through birth, it was difficult, if not impossible, to find a way up to the next social class level. With growing globalization that begun with the industrialization of goods and services, creating a wealthy middle class who were not associated by birth to nobility, the social class structure has changed dramatically. Social classes are defined by a series of criteria that place a person into a certain strata of social grouping. In order to be a member of the upper class, one is born into the group of landowners who bare titles of the aristocracy. Even if one marries into this group, full integration will more than likely not occur. These families have long histories that are well documented, giving them position and prestige merely from being born into the right family. The upper middle cla ss is defined by the well-educated, although most people are born into this class as well. Through higher educations and academic pursuits, the incomes are high and the perpetuation of this level of achievement is the common way for the perpetuation of the families as they continue their traditions of attending the more prestigious educational institutions.1 The middle class is the group of people who work as doctors, lawyers, architects, teachers, and those who have attained a position of respect through the means of their education and accomplishments. The nouveau rich are the people who have attained new money, their lifestyles altered by the increases in wealth that comes, not from family, but from entrepreneurial or inventive efforts. The nouveau rich is a relatively new class that was not in existence pre-industrial communities.2 This type of self-made wealth was not possible during feudal configurations of society and has only emerged with the consumerist society that has acc ompanied industrialization. The lower middle class consists of white collar workers without extensive educations working in jobs that are still cerebral, but not high paying and without much in the way of earned respect due to their professional